Google is in an interesting position when it comes to making the internet respect your privacy. It controls the world’s largest advertising platform, the most used search engine, and the most popular web browser. Together, that means Google has more influence over how your data is gathered and tracked online than any other company.

It’s significant then, that, over the past few years, Google has joined the effort to eliminate the worst offender when it comes to tracking, third-party cookies. Those are the little pieces of code websites use to track your activity across other sites and apps. 

Cookies, in and of themselves, aren’t necessarily bad. They serve valuable purposes like keeping you logged in to sites you use regularly. It’s just that they are also used for purposes they were never intended for, like tracking everything you do online. 


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