“…the use of certain propaganda techniques is not meant to entail immediate and definite adhesion to a given formula, but rather to bring about a long-range vacuity of the individual. The individual, his soul massaged, emptied of his natural tendencies, and thoroughly assimilated to the group, is ready for anything. Propaganda’s chief requirement is not so much to be rational, well-grounded, and powerful as it is to produce individuals especially open to suggestion who can easily be set into motion.”

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