Cision PR Newswire
Survey from the Smart Energy Consumer Collaborative looks at reasons why consumers have – or have not – adopted smart home devices
A new report from the Smart Energy Consumer Collaborative (SECC) found that current owners of smart home devices, such as smart thermostats, appliances and speakers, are overwhelmingly satisfied with these technologies; however, upfront costs and data privacy concerns remain key barriers for those who do not yet own any smart home devices.
The “Smart Home and Energy Data: What Do Consumers Want?” report – which is based on an online survey of 1,520 consumers in the U.S. and 500 in Canada – revealed that 97 percent of smart speaker and smart thermostat owners are either somewhat or very satisfied with their devices. According to the report, these current adopters skew younger (77 percent are under 55 years old) and align more closely with SECC’s Tech-Savvy Protégé consumer segment, a group that values energy efficiency and environmental benefits and prefers using technologies to achieve them.